If you’re looking to build your business you want to make sure you know how to build links with other websites. But finding them and setting up links can be difficult. If you’ve never tried it before you may need a little bit (or a lot) of advice. So, let’s take a closer look at some ways that you can find the right partners, how to get in touch with them and even how to create the kind of content that people want to link to.


Find the Right Partners

The first thing you need to do is figure out who the right partners are for your business. Do you sell products for pets? Maybe you sell makeup and accessories for women. Maybe you sell briefcases and portfolios for professionals. Maybe you run a blog that targets a specific market. No matter what it is that you do the important thing is to find people who might be related to it. If you blog about women’s issues you might want to reach out to others who sell similar products or complementary products.

  1. Create a List of Related Websites

So, step one is to look for different websites that you think are relevant to your buyers or readers. This list should be quite long, because you’re going to work your way through it as you go along. It should also include anyone that you think is even remotely connected to your business and your brand. If they relate in any way you want to put them on a list. You’ll go through the process of organizing your list and figuring out which sites to target first and which ones you’ll want to hold off on in a minute.

  1. Organize Your List

First up you want to organize the list that you’ve created. Start by organizing it based on which websites are most closely related to what you do. So the number one site on your list should be most related, while the last one (which could be any number) would be one that’s less related. That way you can easily look at the list and see where you’re likely to find the best fit for your audience and for their audience as well. After all, you want to make sure that you are helping them as well as yourself.

  1. Check Their Influence

Look at the influence of every website on your list. Are there some that have a larger audience? Take your list and write down the number of unique visitors and the number of repeat visitors that each website gets in a month. This will give you a different method of organizing the websites you’re looking at. Places with more influence are going to be harder to get your article on, but they’re going to give you more visibility and they’re likely to make it easier for you to get the results you’re looking for from linkbuilding. So, we’ll take a closer look at that too.

  1. Choose Your Dream 5

Look at the top of your list. Which companies rank high on your list of related companies and also rate high on their level of influence. Chances are you’re going to find that companies that rank highest in influence are actually scattered throughout your list of related companies, so rank the top 5 in each. So, if your number 6 is the highest influencer on your list mark it down. Follow through with the rest of the list and then see which ones are the top 5. Those are going to be your dream 5. They’re the ones that you really want to reach out to, but you’ll need to wait a little while most likely.

  1. Choose Your First 5

These are going to be the ones that you want to start with. You want to look at companies that are a little lower on your lists. These are the companies that rank decently well on influence and also rank decently well in how they’re related to you. You want to start here because they’re still going to give you some great impact among their viewers or buyers, but they’re also going to be easier to reach out to because they’re not as high impact.


Write the Right Content

When it comes down to it, writing your content is an extremely important aspect. Even when you know what websites you want to work with you need to write content that’s going to appeal to them. You need content that their audience is going to like, because that’s the content that they’re going to approve and agree to link to. Your content also needs to be high quality and add impact on its own. So, make sure you’re improving what you have to offer and going from there.

  • Know Your Niche

What do you like to write about? What is the purpose of your brand and your website? This should be a relatively narrow area, because you want to make sure that you’re appealing to a more specific group of people (which we’ll talk about in a minute). You need to know what you like to talk about and what you have the most knowledge about because that’s going to be your niche. It’s going to be the subject of your entire website, after all.

  • Know Your Target Audience

Once you know what you’re writing about you need to know who you’re writing to. After all, just because you’re writing about travel doesn’t mean you want to talk to absolutely everyone who wants to travel. You might be targeting families that travel together, or single people who like to travel alone. That’s going to be your target audience. So think about the niche that you’re writing in and then the specific people that you actually want to read your blog or buy your products. That’s where you’re going to focus your work.

  • Keep it Quality

Make sure that you write all of your work carefully and to a high standard. You want it to be written so that anyone who reads it is going to learn something. Whether that’s something that’s educational or something that’s just interesting, they need to get something out of reading the content, and they will if you write it well. Even if what they learn is something personal about you, they’re going to get more out of that post. You don’t want to focus on keyword stuffing or writing just to write, because that’s going to turn off potential connections and links that you want to work with.

  • Prove Yourself

You want to make sure that you are proving yourself as a worthwhile connection as well. So take a bit of time. You don’t have to have thousands of followers or views on your posts, but you do want to make sure that you have something to offer. If they’re going to link to you the website you’re looking at should be able to see that you’re going to be worthwhile for their readers. That means more than just one post that connects to what their readers might want to know. It means that you need to add a lot of value, again and again.


How to Reach Out

Okay, so, once you’ve figured out who you want to work with and you know how to create the ideal content that they’re going to want to connect to, it’s time for you to start looking at how you’re going to reach out to those people. You want to make sure that you are reaching out in a way that’s going to get them to listen and that’s going to make them want to give you the link you’re looking for. So, just how are you going to do that?

  1. Who Are You Writing To?

The first thing to think about is just who you’re actually writing to. Each time that you create an email you need to focus on one specific person who’s going to read it. You can create a general template that you’ll use for all of the websites you want to reach out to, but you need to personalize it every time you send it out. So, think about the specific individual and the website that they represent. That way, you can make sure that what you’re writing is going to appeal to that specific person.

  1. What Do You Have to Offer?

In your email you want to make sure you tell the person you’re writing to exactly what you have to offer. This isn’t the part where you tell them about what you want them to link to. This is the part where you tell them about you and your business. You want to talk about what you have to offer to them. So, if they have an audience that is interested in animals you want to let them know why your website is going to appeal to them. Let them know about how many viewers you have and how much impact and influence you have to offer. These are the reasons that they may benefit from linking to you.

  1. What is the Specific Link You Want?

Next, talk about the specific link that you have to offer. This where you want to tell them about the specific post that you’ve created and just how it’s going to help them. Talk about how it ties into something else that they’ve been talking about or a question that their viewers might have. You want to give them a little bit of information about the specific article that the link refers to or the different information that you might be able to include (if you haven’t written the article yet).

  1. Who Writes the Article?

Are you going to write the article or are they? If you really want to make things easy for someone that you want a link from you might want to approach it as a guest post as well. Tell them that you’re willing to write the article and what you want it to be about. That way, they’re going to know more about the benefits and they’re going to know that they get an article from you without having to do anything for it. It’s a win-win for both of you.


Overall Tips

Okay, so, now you’re pretty much prepared for this, right? You know what you’re doing about finding the right people. You know what you’re doing about reaching out and you know what you’re doing about making sure your website is actually high quality too. So, what are you going to need to know next? Let’s talk about a few general tips that are going to help you out when you’re working on getting some great links and reaching out to the right websites and companies.

  • Keep Track of Communication

When you decide who you’re going to send to make sure that you’re keeping a good record of everything. Record who you sent the email to, what date you sent the email, what you offered and what you asked for. The specific article or link that you asked them to link to and any feedback that you get. Keep this around whether the answer is positive or negative because if you approach them again you want to make sure you know what works and what doesn’t. You also want to make sure you don’t pitch the same article again.

  • Keep Track of Results

Make sure that once you do get a link you keep track of just what it’s doing for you. You should make sure that the link you use is a different one than you’ve used in other places. That way, you’ll be able to track just how many people find your link on that page and follow it back to your website. You want to know what you’re getting from each link that you send out so you know which pages are really doing the best for you and the results you need.

  • Make it Personal

Every time that you reach out to someone about a link make sure that you make the message personal. You should address it directly to the person in charge of content or links. Make sure that you talk to them about something more personal, like a specific post that they liked recently or something that you know they’re interested in. For example, if you know they love comic book conventions you might want to mention one that’s coming up. If you know they’re interested in aviation you might want to mention a recent article you saw about a breakthrough. These things show that you’re paying attention.

  • Do Your Research

Doing your research means that you absolutely need to look at other content that the website is producing. Make sure that the one article that relates to the same topic as you write on isn’t just a fluke. Make sure you know what they normally publish and how their style matches up with yours. Doing your research and showing them that you’ve done your research lets them know that you’re actually someone they want to partner with.

  • Check Your Fans

If you want to get started with linkbuilding but you just don’t know where to start with looking for websites you should also check with your fans. It’s possible that some of them already have websites and blogs and they may be interested in partnering with you. Reaching out and letting your fans know that you’re looking for links and guest post opportunities will make it easier for you to find people. In fact, you may even have some people that come directly to you and want to partner with you in more than just one way and that’s great for your bottom line.

  • Don’t Get Discouraged

Finally, don’t get discouraged when you get rejection. No matter what your business does or how great and influential you are, you’re going to get rejected by some websites that you target. It’s going to happen because they don’t agree that you’re a good fit or they don’t like offering links or for any reason at all. Just make sure that you don’t get discouraged by those rejections, even if it seems like you’re always getting rejected and you’re not actually getting anywhere with your links. You will get there eventually, even if it takes you a bit of time and a whole lot of hard work.


When it comes down to it, there are plenty of ways that you can get links from different websites. It’s all about knowing what you’re doing and knowing how to reach out to them. From there, you’re going to be well on your way to building up your business, your blog or anything else that you’ve created. Just make sure that you’re being considerate and that you’re always looking at ways that you can improve the other website as well as your own. That’s the marketing pitch that’s going to sell.


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